81% of users are now accessing their CRM software from multiple devices – OnePage Express.

91% of companies with more than 10 employees now use CRM software – Grandview Research.

92% of companies believe CRM technology is crucial to achieving goals However, with the emergence of CRM software specific to construction, like iDeal CRM, the CRM adoption rate is predicted to increase significantly.

Most of the existing CRM systems are not fit for the construction industry and the complex construction sales process. The reason for this low CRM software adoption in construction is actually quite simple. Yet, according to statistics in the 2020 Construction Technology Report by JBKnowledge, 24% of construction companies use “Other,” 10% use Outlook, and 8% use Custom In-House Software. They also help users make informed decisions and identify problem areas as well as growth opportunities. They organize and present this data to the user in a way that aligns with their marketing strategy and sales pipeline. More advanced CRM systems make the customer-centric data readily available and easily accessible. What is Customer Relationship Management or CRM?Īccording to wikipedia, ‘CRM is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.’Īs a technology, CRM software stores and manages customer-related information such as contacts, client companies, leads, opportunities, and won and lost deals. Whether you’re just starting a construction company or you work for an established one, there are always ways to improve construction sales with a CRM system.

Construction crm system